Murray DareThe Secrets Of Social Proof: There’s A Lot More To It Than TestimonialsThe Social Proof Theory, also called Informational Social Influence Theory, was popularised by Robert Cialdini, psychologist and author of…12 min read·Jul 22, 2021----
Murray DareUnderstanding Social Influence & Its Contribution To The Viral Spread of IdeasWhat makes something spread like wildfire? And why is it that certain behaviours and ideas experience mass adoption, while others don’t?10 min read·Jul 14, 2021----
Murray DareStrong & Weak Ties in Social Networks (and how to leverage them for business success)Having an understanding of the difference between strong and weak ties in social networks, and their relevance to your business growth…16 min read·Jul 7, 2021----
Murray DareMarketing Warfare: What Parallels Could We Possibly Draw Between Marketing And War?You may have heard the term “marketing warfare” in the past. And you may be thinking that to associate marketing with warfare is both…12 min read·Jul 7, 2021----
Murray DareThe Importance Of Defining An Enemy For Your BrandSome marketers might advise you to embrace the competitive component of marketing a business and take a more combative stance that utilises…16 min read·Jun 15, 2021----
Murray DareWhy The IndyRef2 “Yes” Vote Will Win: A Marketing Psychology PerspectiveThe timeline is murky, but Scotland will gain independence one way or another, IndyRef2 or not.12 min read·May 18, 2021----